The omnichannel demand experienced by retailers has reached the restaurant industry. Customers want access to digital ordering channels and pizza delivery, in addition to in-store dining.
Mobile App & Online Ordering for Pizza Shops
With everyone on-the-go these days, pizzerias are probably best-positioned to serve customers who need the ordering process to be easy and convenient. And as the pizzeria owner, you also need these features to all work within your POS, reducing both the likelihood of a mistake on the order, and the number of software systems you need to manage your pizza shop.
Be sure that you have a point of sale system that enables you to offer multiple ways to place orders with a consistent brand experience. Your brand is represented on the website where orders are placed, any mobile ordering app that you may offer, and the in-store experience.
Not only does the menu need to be the same everywhere, but so should the customer’s ability to customize each item. This increases the trust in your pizzeria and encourages repeat visits. You’re also more likely to increase the amount per purchase by offering these access points to ordering through the website and/or smartphone app.
You may be interested in reading more about this in our blog: Top Tips for Optimizing Your Pizzeria’s Online Ordering Experience for Customers.
Food Delivery Management in Your POS System
Delivery is simply a required service for most pizzerias. If it goes well, no one really says anything. But if the customer has a poor experience with their food delivery, it can impact repeat business and online reviews.
By using a pizza POS with built-in delivery management features, you can not only bring in additional revenue from delivery operations, but you can also make customers happy by providing a great experience, whether it’s with your driver or another third-party delivery service such as DoorDash.
With integrations for services like DoorDash built into the point of sale software, restaurateurs can offer on-demand delivery services and/or streamline existing delivery operations to accommodate for peak times, down time, and for expansion outside of the standard service area.